At first, you experience the rich enticing hazelnut chocolate aroma and then you taste the thick delicious BICERIN hazelnut chocolate, blended with 15% smooth alcohol that can evoke the feeling of being in love.The New York Times (2/6/08) acclaimed Bicerin the hit of the 2004 Turin Winter Olympic Games.Over 200 years ago, mixing of hazelnut with chocolate was born during Napoleon’s reign when importing cocoa became difficult. The indigenous hazelnut of the Piedmont Region was roasted and bits were incorporated to make the final product more affordable. Today Bicerin is the drink of choice to the Turinese.